Jimmy Smith and DGWB Team Up to Launch Amusement Park Brands
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Advertising veteran Jimmy Smith is adding something new to the mix of his mini-media “conglomerate” — traditional advertising.
In 2011, the TBWA and Wieden & Kennedy vet known for such projects as Nike “Battlegrounds” and Gatorade “Replay” launched his own transmedia venture, Amusement Park Entertainment with a minority backing from IPG. Since then, under the Amusement Park umbrella he’s added companies focusing on music, sports and technology. Now he’s broadening the scope with the launch of Amusement Park Brands, a full-service agency.
The company will serve as the branding and marketing division of the Amusement Park family and results from a partnership with and the rebranding of Santa Ana, Calif.-headquartered agency DGWB Advertising & Communications. Mr. Smith has teamed with DGWB partners Mike Weisman and Jon Gothold as well as former DGWB Chief Marketing Officer Ed Collins to launch the new shop.
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