Jim Bankoff Brings Lush Print-Design Ethic to Web
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Count Vox Media among those spurring online media’s continuing makeover. The digital-media company’s properties, like sports-blog network SB Nation and tech-news site The Verge, have garnered praise for designs descended from print magazines and reimagined digitally.
At the center of Vox’s ascent is CEO Jim Bankoff, 44, who has made a top priority the development of technological tools its editors and designers need to create the content they want to see online.
“We started embracing premium, high-fidelity design at a time when design was ignored on the web and it was all about optimizing pixels and not thinking about aesthetics,” said CEO Jim Bankoff. “Now more publishers and media companies understand the importance of design.” You see a lot of copycat stuff out there.”
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