Jgermeister Taps Opperman Weiss for Global Creative Ahead of Brand Refresh


Jgermeister has hired Opperman Weiss as lead global creative agency as the brand embarks on a new heritage campaign for next year.

Opperman Weiss was selected based on prior relationships it had with the spirits brand, said Jeff Weiss, co-founder of the shop. There was no formal review, and Jgermeister did not previously have an agency leading creative on a global basis.

In 2014, Jgermeister hired Deutsch New York for creative in the U.S., following an internally managed review. “We wish them every success as they continue defining the brand,” said a Deutsch spokesperson.

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