May
06
JetBlue Aims to Lift Fliers Above Industry’s Hassles
Posted in: Uncategorized
NEW YORK (AdAge.com) — As tempers flare over airlines' delays, fare hikes and fewer free services, JetBlue wants to put a more pleasant spin on air travel with its new marketing theme, "Happy Jetting." Andrea Spiegel, VP-marketing at JetBlue, explained in an Ad Age interview that the "need for optimism and a positive alternative in this negative category is more important than ever."
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