JennAir: Bound by Nothing

Bound by Nothing challenges and deliberately defies the conventions of the luxury appliance category. Bound by Nothing is reflected in all the brand’s touchpoints, from its bold new logo, website experience, a disruptive, edgy booth at the Architectural Digest Design Show in NYC, and an anthem film that’s more akin to fashion than to the appliance category.

Video of JennAir: Bound by Nothing

No Responses to “JennAir: Bound by Nothing”

Post a Comment