Oct
28
Jeep Cherokee Spot Pitches Cure for Adulthood Doldrums
Posted in: Uncategorized
Chrysler nominates the all-new 2014 Jeep Cherokee as the cure for a mid-life crisis in a new campaign breaking Monday night from Wieden & Kennedy.
Jeep is bringing back the Cherokee badge for the first time in 12 years to compete with the likes of Ford Escape, Toyota RAV4 and CRV. Those SUV’s are popular with young parents who want to feel adventurous — without giving up and buying a mini-van.
Jeep and Wieden play on the feeling of walls closing in via a new “Built Free” TV commercial breaking tonight.
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