Jeep Brings Back Summer — and Michael Jackson — in New Push
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Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson.
Olivier Francois, CMO of Chrysler Group LLC, is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing “Love Never Felt So Good.” The unreleased song will be featured on Jackson’s upcoming “XSCAPE” album from Epic this month.
Mr. Francois, the French CMO who’s cut a swath through the entertainment and music businesses by casting Bob Dylan, Will Ferrell, Jennifer Lopez, Sean “Diddy” Combs, Clint Eastwood and Eminem in commercials, said his latest deal brings together two American “icons.” Jackson, who died in 2009, still holds the title of best-selling album of all time with 1982’s “Thriller.”
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