Oct
28
JDA Software Launches Rebranding Push: 'Plan to Deliver'
Posted in: Uncategorized
JDA Software, a supply-chain-management and retail-planning software company, today launches a rebranding campaign with the tagline “Plan to Deliver.”
The campaign, developed with brand-strategy agency Lippincott, is designed to simplify the company’s mission and communicate its benefit to customers.
“The company has gotten quite large through acquisitions, so we are trying to synthesize our value proposition and help our customers understand the value that JDA brings — that was the mission,” said Kevin Iaquinto, exec VP-chief marketing officer at JDA Software.
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