Mar
23
JD Power, MarketShare Offer Way for Automakers To Balance Spending
Posted in: Uncategorized
Finding the right balance of spending on marketing campaigns and incentives can be tricky for auto executives.
So J.D. Power and marketing analytics company MarketShare have teamed up to help sales and marketing leaders achieve that balance, Automotive News reported today.
Historically, it’s been difficult to evaluate these categories side-by-side and find the ideal investment mix between the two, said Thomas King, J.D. Power’s VP of the Power Information Network.
Post a Comment