Oct
24
JCPenney Set to Launch Media Agency Review
Posted in: Uncategorized
J.C. Penney is planning to review its media agency business, according to executives familiar with the matter.
The company spent $923 million on U.S. advertising in 2013. Unmeasured media spending increased 15% to $492 million, while measured media spending decreased 15% to $431 million, according to the Ad Age DataCenter.
OMD has worked with J.C. Penney for 10 years. The Omnicom media agency giant managed to hold onto the business through the retailer’s tumultuous brand revamp, as well as several CMO and CEO changes.
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