Mar
16
JCPenney CMO Debra Berman Departs Company
Posted in: Uncategorized
Debra Berman, J.C. Penney’s chief marketing officer, is departing the company, effective immediately.
Until a replacement is named, Kirk Waidelich, VP-marketing strategy, will temporarily oversee customer strategy, media and marketing integration, while Lynne Bartron, VP-marketing strategy, will temporarily oversee creative, production and operations, publicity and partnerships, said a J.C. Penney spokeswoman.
J.C. Penney named Ms. Berman senior VP-marketing in August 2013 and promoted her to CMO last year. She joined the company from Kraft Foods Group, where she was VP-marketing strategy and engagement. Less than three months after her appointment she brought in a whole new agency team, including Doner, EVB and Victors & Spoils.
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