JBL: Surprisingly Loud

JBL Print Ad - Surprisingly Loud
JBL Print Ad - Surprisingly Loud

Insight: People who buy a clip on speaker like to listen to their music unapologetically loud.
Big Idea: The JBL Clip is surprisingly small, but extremely loud.
Final Campaign We used fused metaphors and a simplistic design style to illustrate the “small but loud” USP the JBL Clip offers.

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