Hasta La Creative!

“That was really about step one, which was to take the reasearch that showed very clearly over the years that awareness of our existence is well over 90%, but usage it much smaller,” said Mr. Lunenfeld. “There were misconceptions that Twitter was just another social network, so we really wanted to inform people of what Twitter is about,” he said. “Twitter is where you go to see what’s happening everywhere in the world right now,” Ms. Berland noted in a blog post introducing the first ads.

“There are some really raw tools I’ve played with in other points of my career, but honestly, this place will open up the aperture of what I’ve done,” Mr. Jenkins said.

Mr. Jenkins made the move from agency to client side when he joined Beats in July of last year. He began his career as an art director at the Martin Agency before going on to senior roles at Wieden & Kennedy and TBWA/Chiat/Day.

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