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Jamba Juice is about to launch its largest marketing push yet, and it isn’t for a core menu item — it’s for the kids’ menu.

The chain earlier this year launched a kids’ menu that includes four nine-ounce fruit and vegetable smoothies, meant to be paired with two food items developed specifically for kids’: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel. Each pairing adds up to less than 500 calories, the company said.

For the first marketing effort for the kids’ menu, Jamba Juice is pairing up with Walt Disney Co. as the fast-food and beverage promotional partner for its upcoming animated film “Planes,” a spinoff from its “Cars” franchise. (Other promotional partners for “Planes” include American Airlines.)

Continue reading at AdAge.com