Jaguar to Take Villainous Approach to Super Bowl Ad Debut
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Luxury carmaker Jaguar will position itself as the British Bad Boy shaking up American car competitors in its first Super Bowl TV spot.
Jaguar plans to announce today that it will air a 30-second spot promoting its new F-Type Coupe performance car during the third quarter of Fox’s telecast of Super Bowl XLVIII on Feb. 2. The press conference was to be held at — where else? — the London NYC hotel in midtown Manhattan.
Jaguar’s first Super Bowl commercial will star well-known British actors, said Jeff Curry, brand VP, who declined to name names in an interview. But Mr. Curry did say that Tom Hooper, the Brit who won the Best Director Oscar for “The King’s Speech” at the 2011 Academy Awards, is directing the spot created by in-house ad agency Spark 44.
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