Aug
11
Jaguar Land Rover Taps Havas Formula to Handle Public Relations in U.S.
Posted in: Uncategorized
Jaguar Land Rover has hired Havas Formula as its agency of record for automotive and lifestyle PR in the U.S., following a competitive review.
The review, which was handled internally with Jaguar Land Rover’s purchasing department, had four final competitors, but the automaker initially reached out to 15 agencies, said Stuart Schorr, VP of communications for Jaguar Land Rover North America. He said the budget on the account in the U.S. is “just into seven figures.”
Previously, ASG Renaissance handled automotive PR for the company and DKC focused on lifestyle. Representatives from the two incumbents were not immediately available for comment.
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