Jack in the Box Brings Us Back to Class for Burritos 101
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jack in the Box’s new spot, “Guest Lecturer,” takes us back to school with its signature spokescharacter as the teacher. The “Introduction to Burritos” lesson covers Jack in the Box’s new steak breakfast burrito. But students become frazzled because steak in a breakfast burrito is clearly “Advanced Burrito” material. Meanwhile, Subway shows us the love one man has for his go-to turkey, bacon and guacamole sandwich.
Old Spice’s 2014 “Dad Song” spot continues on at No. 2 in Most Engaging this week after returning to the chart yesterday. The minute-long spot, in true Old Spice fashion, is set to a song where moms and dads sing “Old Spice has sprayed a man of our boy” as their sons discover manhood.
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