Hasta La Creative!

Jack Daniel’s is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming August 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.

Jack Daniel’s first ever virtual music festival “Crash the Couch” will be presented free via YouTube and available to stream on mobile devices and computers. The two-day event aims to bring back much needed entertainment and help promote rising artists in lieu of live concerts and summer festivals. “Crash the Couch” will raise donations for the Sweet Relief COVID-19 Musicians Fund, providing financial assistance to career musicians and music industry workers who have been unable to work amid pandemic-related restrictions.

“Crash the Couch” will feature Jack Daniel’s cocktail demos, custom merchandise, and music across the two-day lineup, performed by a diverse range of popular and emerging artists including Black Pumas, Tank and the Bangas, Brandy Clark and more. In addition to a close partnership with YouTube, C3, the company behind festivals such as Lollapalooza and Austin City Limits, was enlisted to help to help bring the festival to life.