Oct
17
It’s Time to Tell the Carriers to Wake Up (In 160 Characters or Less)
Posted in: Uncategorized
I've been a staunch critic of how the U.S. telecom carriers have handled their SMS-based programs. From charging exorbitant, recurring short-code-registration fees to the lack of internal infrastructure to support quick and timely campaign approvals, the SMS industry has yet to deliver on its promises as a stand-alone marketing channel.
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