Jun
24
It’s Time to Start Measuring ‘Return on Creativity’
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar advocates for data-driven approaches to expand to creative teams and campaigns. Below, in his own words, he urges marketers to add creative testing to their toolbox. What…
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