It's The End of An Era For The Former TV Guide Network
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It’s the end of an era for the TV Guide brand as a TV channel. What is currently known as TVGN, formerly TV Guide Network, will change its name next year to Pop.
The rebranded channel will celebrate “fandom,” said Brad Schwartz, president, entertainment and media at Pop. Mr. Schwartz points to the growth in subcultures of fans for TV shows and bands, such as “Scandal” fans calling themselves “Gladiators.” The network will take a fun, enthusiastic and celebratory approach to fandom, and won’t be mean-spirited or snarky, he said.
Mr. Schwartz said the name Pop was selected to symbolize something that stands out and what everyone is talking about. “The idea of holding on to the TV Guide name didn’t make sense since we can’t own the name across platforms,” Mr. Schwartz said. TVGN is a separate entity from TV Guide magazine.
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