Hasta La Creative!

As our country barrels toward the final act of its quadrennial POTUS pageant like a whistle-stop circus train careening down the tracks, one thing is certain — there is a 100% chance our next commander-in-chief will have a plus-fifty unfavorable rating.

No matter which side wins (or feels like it, “Lost, dammit! I can’t believe we lost!”), America will wake up the next morning with a YUGE political hangover and its patriotic unmentionables in a heap somewhere beneath the bed.

So what’s an agency to do when staffers, clients and consumers are asking, “Now what the hell do we do?” Here are four surefire steps you can take to plan for the unknown even before the first vote is allegedly deleted.

Continue reading at AdAge.com