It's Nike Versus Adidas in Race to Break a Two-Hour Marathon
Posted in: Uncategorized
This weekend at a racetrack in Monza, Italy, three of the world’s fastest athletes will put on Nike’s new high-tech running shoes and try to finish a marathon in less than two hours — the latest installment in the battle for runners’ hearts and feet.
Nike calls the attempt to shave three minutes off the current world record a moonshot. The race will use pace runners and a hydration strategy that disqualifies it for a new record, but the company refutes the suggestion that it’s a marketing stunt designed to showcase the new Zoom Vaporfly Elite more than the runners who wear the shoe.
“It’s about changing the game — attacking a barrier and unlocking human potential to break that barrier,” Nike spokesman Brian Strong said. “We believe that once the sub-two-hour barrier is broken in any capacity, we will see official times fall.”
Post a Comment