Hasta La Creative!

As a cuddly, googly-eyed monster once memorably warbled, “‘C’ is for ‘cookie,’ and that’s good enough for me.” But a new partnership between HBO and Sesame Workshop plainly illustrates that in a rapidly evolving media universe, “C” also stands for “content”and “change.”

As part of a licensing deal forged by the premium cable TV network and the producers of “Sesame Street,” HBO will carry first-run episodes of the venerable kids’ program through 2020. The first episodes of “Sesame Street” funded by Time Warner’s cable unit will begin airing on HBO later this fall.

While this marks the first time in “Sesame Street’s” 46-year history that Cookie Monster, Grover and Oscar the Grouch will appear on a non-PBS outlet, the public broadcaster isn’t losing the franchise. HBO’s window of exclusivity for new installments of “Sesame Street” is nine months; after that term expires, the episodes will begin airing on PBS.

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