It's Groundhog Day For the NewFronts
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Another NewFronts, yet another brand-safety scandal.
In a scene that could be taken straight out of the movie “Groundhog Day,” YouTube will once again find itself having to quell advertisers’ fears during its NewFront presentation next week. The Google-owned video behemoth enters the pitch-a-palooza after reports surfaced last week that it ran ads from over 300 companies and organizations on extremist channels that promote white nationalists, conspiracy theories and North Korean propaganda, among others.
Certainly, YouTube is familiar with this song and dance. In the weeks leading up to the 2017 NewFronts, a bevy of advertisers including AT&T and Walmart boycotted the company when it was discovered their ads were showing up on racists and terrorist videos.
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