Nov
27
It’s Almost 2014: How Well Is Your Brand Helping Customers?
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I couldn’t sleep last night. So at 4 a.m. I spent time digesting last week — we hosted Dreamforce in San Francisco. Innovative executives from around the globe joined us, looking to find ideas to escape the gravitational pull of the past. As the guru and author Deepak Chopra noted at the event, “Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future.”
The future that everyone was talking about puts customers at the center and connects them to companies and products in new ways, thanks to mobile, social and cloud. No one I spoke with argued that this doesn’t make sense. But many are confused about where to start.
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