Nov
07
It’s All About the Feels When Reaching Gen Z
Posted in: UncategorizedPALM SPRINGS, Calif.–Marketers suggest following feelings when it comes to capturing–and holding–the attention of Gen Z consumers in a crowded content space. Harley Block, senior vice president of brand partnerships at Viacom Digital Studios, said the next generation has enormous purchasing power of $44 billion per year. They significantly influence family purchases. Every day, Gen…
Post a Comment