It’s About Time to Get Real About Real-Time Marketing


If you’re the sort of marketer who’s up on all the latest trends and cutting-edge communication tactics, you should, by now, have constructed a real-time-marketing war room.

Now that you’ve invested hundreds of thousands of dollars in real-time marketing, you’re ready to join the ranks of … well, give me a minute. Let me check my notes here.

I’ve got Oreo for making a joke about the lights being out in the Super Bowl way back in February. And, uh, that seems about it.

Continue reading at AdAge.com

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