May 31

It’s a bit short / L’originalité rétrécie au maximum?

Posted in: Uncategorized
THE ORIGINAL?
Mercedes-Benz / Brake Assist Plus – 2011
« Shortens your reaction time. Brake assist plus » 
Source : Clio Awards SILVER, Cannes Lions BRONZE
Agency : Jung Von Matt Zurich (Switzerland)		 LESS ORIGINAL
Bata Footwear – 2024
« Your shoes dress you »
Source : Adsoftheworld
Agency : C&P (Bolivia)

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