Feb
11
It's a 10: Facebook Starts Telling Brands How Relevant Their Ads Are
Posted in: UncategorizedFacebook is giving advertisers a new tool to better compete for the social network’s expensive and scarce ad slots.
Starting this week, Facebook will tell advertisers how relevant the social network has judged their ads to be. Advertisers will be able to monitor their scores and tweak less relevant ads to become more relevant, potentially boosting the ad’s performance and lowering its price.
Facebook will score an ad’s relevance on a scale from 1 to 10, with 10 meaning the ad is highly relevant to its target audience.
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