Italians Up in Arms Over Gun Maker’s Use of Michelangelo’s David
Posted in: UncategorizedMichelangelo’s statue of David is a world-famous renaissance masterpiece, but U.S. weapons manufacturer ArmaLite decided to improve on the original, and placed a $3,000 rifle in the young man’s arms as part of its “A Work of Art” campaign.
The ad has caused outrage in Italy, where the original David created in the early 1500s — is on display at the Accademia di Belle Arti in Florence. The country’s culture minister, Dario Franceschini, tweeted, “The advertisement image of an armed David offends and violates the law. We will act against the American company to make sure it withdraws the campaign immediately.”
David famously used a slingshot to defeat the giant Goliath, making the gun imagery, thought up by the Illinois-based ArmaLite, even more inappropriate.
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