Isobar Helps China Clients Build Business Around E-Commerce
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Most agencies today claim to be digital experts, and Jane Lin-Baden, Isobar China Group’s CEO, stays ahead of rivals by positioning the expertise of the digital specialist division of Dentsu Aegis Network far beyond online brand-building services.
“E-commerce is now the entry point, the gateway to experience the brand,” Ms. Lin-Baden said, so Isobar “helps clients design their whole business and sales structure around the e-commerce market.”
Ms. Lin-Baden has been among the early digital pioneers in China. With an MBA from Wharton Business School and an MA in History of Contemporary Art from University of London, her combined background in art, technology, marketing and entrepreneurshipshe founded an internet technology agency in 2000gives her an edge in understanding how all those areas converge for brands.
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