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Ishanya Home Decor

Taking the thought of domestic violence forward, we came up with an idea where shouting was a fashion even when smallest hiccups arose. Taking situations such as a shoe-bite while wearing shoes, a small prick while getting the manicure or a little cut while getting the hairdo. These are the negligible situations of pain (rather painless) where it doesn’t call for a shout. Our idea was to bring shout into fashion even when such smallest things happened so that women made themselves heard during domestic violence.

Advertising Agency:Xebec Communications, Pune, India
Creative Director:Ashish Sadare
Art Directors:Ashish Sadare, Vijay Kumbhar
Copywriter:Ameet Joshi
Illustrator:Vijay Kumbhar