Is This 'The Future of Wiping?' Hyba Takes on the Fatberg
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Flushable wipes have spawned class-action litigation, a controversial law in Washington, D.C., a giant sewer clog in London known as “The Fatberg,” and now an ad showing what looks like the hand of a Star Wars imperial storm trooper rising from the toilet.
The last on the list is for a product known as Hyba Advanced Personal Cleansing System is a contraption that combines extra-sturdy toilet paper with a touchless water spritzer. It’s billed as “the future of wiping,” from the people who bring you Quilted Northern, which also once advertised Rustic Weave Artisinal Toilet Paper for April Fool’s Day.
But this is serious business from Georgia-Pacific, a unit of Koch Industries, aimed at a problem blamed for infamous London “Fatberg” of 2015 a 10-ton blob largely of undissolved wipes and grease that clogged the London sewers.
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