Is This AI or BS? Artificial Intelligence Is All the Rage, but Sometimes It's Just Hype
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It seems like artificial intelligence is everywhere. No longer the stuff of Ridley Scott and Stanley Kubrick flicks, AI has rapidly wormed its way into everyday news coverage and real-world business conversations. Since last April alone, the amount of published articles, blog posts and multimedia content featuring the words “AI” or “Artificial Intelligence” has more than doubled, according to Factiva.
Talk of AI often centers around life-altering technological advancements such as driverless vehicles or genomic medicine. But the ad and marketing tech industry, always willing to capitalize on a trend, has joined in with a flood of new digital ad and marketing platforms and services branded as AI-fueled technologies.
The question is whether marketing AI is the real deal, or just marketing of its own.
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