Is There Such Thing as a 'Men's Media Company' Anymore?
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Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.
It seems that few brands these days really want to be seen as being for men, which is notable considering that a bunch of blatantly female-focused publications — Bustle, Broadly, Lenny Letter, Motto, among them — have arrived over the past few years. (One notable example is Beta Male, a New York magazine popup blog that attracted some internet ire along with a solid readership.)
Thrillist Media Group, for example, is often described as being for millennial men. But the company would like to change that perception. “Over the last year or so, Thrillist has been shifting beyond being a solely male-focused media brand,” a spokeswoman told Ad Age as she declined an interview request for an article about men’s media.
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