Is the U.S. Ready for 12 Hours of Slow TV?
Posted in: UncategorizedMany Americans would balk at the idea of sitting in a car for 12 hours for a road trip. But come November, Travel Channel is trying to get them to sit on their couches to watch someone else’s.
The Scripps Network-owned channel will air the 12-hour road trip, “Slow Road Live,” on Nov. 27. The idea is to let viewers sit back and take in the scenery. This also happens to coincide with Black Friday, which is considered the most frantic shopping day of the year.
“While everyone else is out hustling and bustling to get the latest deals on Black Friday, we’re giving our viewers a chance to unwind with 12 hours of reality in real time” said Ross Babbit, senior VP programming and development, Travel Channel. “This live programming event will get everyone together to simply enjoy the stunning, beautiful scenery and realize the only big character in this show is the world around us.”
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