Hasta La Creative!

Dead children, domestic abuse, missing puppies and cyber bullying made the Super Bowl more like the Somber Bowl. Advertisers tugged at the heart-strings, made us tear up and in some cases, even gasp, in an effort to sell cars, beer, soda and insurance.

While most of the commercials had a serious tone, ultimately the underlying messages were positive. Nissan, Dove Men + Care and Toyota celebrated dads, while Coca-Cola looked to put an end to hate-filled internet comments by turning them into positive messages. Always emphasized female empowerment and Microsoft featured a little boy with prosthetic legs to show how its technology is bettering lives.

Still, at least one may have gone too far.

Continue reading at AdAge.com