Is That a Discount Coupon on Your Wrist?
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Here’s a not-too-distant future Eric Franchi imagines: You order a movie ticket on your phone, then decide to stop at a convenience store to buy snacks. As you stand in the aisle, your wrist vibrates. The company whose candy you were eyeing has sent you a discount.
Mr. Franchi is co-founder of Undertone, a digital ad network based in New York, and one of an ambitious few in adland testing “wearable” products. In three years, he believes, smartwatches will be pervasive — and a booming business for advertisers.
At the Mobile World Conference in February, the world’s largest smartphone manufacturer Samsung unveiled two sleek products in the second generation of its watches with internet capabilities. The Samsung Gear 2 and Gear 2 Neo will land on the market April 8. LG and Motorola have unmasked their own devices. Qualcomm also has its own. So do a gamut of companies, from hardware veterans Sony and Intel to Pebble Technology, a small, scrappy company financed by the crowdfunding site Kickstarter. (And then there’s China, where one analyst said “hundreds” of manufacturers are in the mix.)
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