Is Pokmon Go the Killer App for Location-Based Marketing?
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Foursquare invented the “check-in” nearly seven years ago. That same year, the first augmented reality app, for the Paris Metro Subway, launched in the iOS App Store. Since then, thousands of app makers, brands and marketers have tried to crack the real-world to digital-world gap, and most have failed miserably. Until now.
I have seen firsthand how difficult the location-based marketing space can be. Before I started Pressboard, I was involved with a proximity marketing company called Gauge Mobile. Gauge was a technology company that provided an easy way for brands to connect thousands of location-based “triggers” to their marketing campaigns.
The concept was simple: Give consumers an easy way to use their smartphones to turn physical items and spaces into digital portals. Scan a movie poster and watch the trailer, walk by a coffee shop and get a deal on a latte. It was a marketer’s dream, except for one important thing — no one cared.
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