Jul 03

Is P&G Preparing to Expand ZzzQuil?

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Procter & Gamble Co. Chief Financial Officer Jon Moeller piqued curiosity when he told an investor conference last month that the company was preparing to enter a new category in the next six months and “introduce a new and far superior method of addressing a chronic consumer issue.”

Based on the company’s trademark filings, a strong candidate, at least for the latter, appears to be a line of products that make it easier to sleep.

Several of its recent trademark filings relate to an expansion of the ZzzQuil brand the company launched in 2012 into what would be a range of new sleep-aid products. Among the categories P&G filed to cover with the ZzzQuil and ZzzPads name in February are “electronic sound generators for producing ambient sounds for promoting sleep,” light-therapy units and aromatherapy pads specially adapted for creating scents for electric vaporizers, electric fans, air purifiers and humidifiers.

Continue reading at AdAge.com

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