Apr
17
Is It The 'Buy' or Is It Brilliant?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: To even casual watchers of television, certain ads stay with you long after you’ve resumed life. What we remember, of course, is also reinforced by seeing fragments of those same ads reappear in our news feeds or when we glance out of our car windows. Obviously, they work. Repetition is the key to retention. But do these overly familiar snippets of advertising…
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