Is it Halloween or Political Campaigning?
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On whether this was done on purpose or a practical joke, there is a branding aspect of it all. Barrack Obama is without a doubt making waves as he leads McCain in the presidential race and for people who think they are degrading his image by offering his mask-like face on Amazon.com under the terrorist category, they are actually helping him gain more popularity as far as familiarity is concerned.
But as a classy merchandise, why not wear if for Halloween? Amazon has been making big bucks from it and while the category may look inappropriate, a sale is a sale.
Barack Obama is most probably having a kick out of it. Aside from seeing his face being worn while trick or treating, he is getting added exposure and popularity from people wearing his face anywhere.
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.
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