Feb
09
Is Google Ready to Go to War With Wireless Carriers?
Posted in: Uncategorized
Two years ago, AT&T had a cozy pact with Starbucks. The telecom company provided Wi-Fi to 7,000 of the coffee chain’s outlets, a contract won in 2008. Then, suddenly, in July 2013, its Starbucks contract was wrested away.
The new provider wasn’t T-Mobile or archrival Verizon. It was Google.
Internet service providers, long dogged by consumer dissatisfaction, have been anxiously watching over the past 18 months as the search giant encroaches on their turf. This was not their typical competitor, but a lovable brand with unpredictable, bottomless ambition.
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