Mar
10
Is GM Driving Goodby Out of Commonwealth?
Posted in: Uncategorized
The foundation is shifting under the house that Joel Ewanick built at General Motors.
During his tenure as CMO at the country’s second-largest advertiser, Mr. Ewanick built a historic agency structure for Chevrolet — a cooperative owned jointly by rival holding companies Omnicom Group and Interpublic Group of Cos. to service Chevrolet’s massive global creative account.
Goodby, Silverstein & Partners and McCann became partners in the entity, Commonwealth. But 11 months later, the structure seems to be changing pretty drastically.
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