Is Dove’s Real Beauty ‘Sketches’ Really the Most Viral Ad Ever?
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Dove's "Real Beauty Sketches" is the most-watched viral ad ever. Or is it?
Unilever says the video from Ogilvy Brazil recently became the most viewed viral ad in history, less than a month after its April 14 debut. Dove’s PR firm, Edelman, bases that on data from video analytics firm Unruly Media, plus an additional 27 million views from China counted by Mavens of London. Both firms work for Unilever and Edelman on digital analytics and viewership optimization. And by their count, "Sketches" has amassed around 150 million views globally as of this week.
Not so fast, says rival video analytics firm Visible Measures, which only ranked "Real Beauty Sketches" fifth on its all-time ranking as of last week, albeit with a “true reach” of 157 million. That included views from China that Visible Measures added after Ad Age inquired.
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