Jan
20
Is Complicated Handset Setup Costing Wireless Carriers?
Posted in: UncategorizedSAN FRANCISCO (AdAge.com) — Wireless carriers may be losing out on revenue because consumers are wary of new handsets, fearing the setup will be too confusing and cumbersome. In an online survey conducted among 4,000 U.S. and U.K. consumers by Coleman Parkes for mobile-device-management specialist Mformation, 95% of respondents said they would be more likely to try new mobile-phone services if the setup was easier.
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