May
18
is : about: DON'T
Posted in: Uncategorized
To launch a new plus-size fashion brand for young fashionistas, we recruited 5 influencers, each with a unique & nonconformist attitude: a former First Lieutenant in IDF; an Orthodox model & reality star; a tattooed Pinup & lip-synch artist (and a mother of two); a college dropout who became an advertising accountant and Israel’s most controversial & noisy ‘body positive’ activist.
We collected all of their DON’Ts – the phrases they’ve been told, about things they should never do – and turned them into a hit-track and music video.
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