Is a PR Crisis Brewing For Edelman in China?


Rui Chenggang has long been a golden boy of Chinese state TV an interviewer of presidents and CEOs, as well as a patriotic crusader who campaigned to kick Starbucks out of the Forbidden City, Beijing’s historical jewel.

On the side, the star business news anchor owned a stake in a subsidiary of global PR firm Edelman from 2007 to 2010.

Now Mr. Rui has been detained by Chinese prosecutors, and while authorities have kept silent about the reason, local media have highlighted his past link to Edelman, suggesting it was a conflict of interest while he was an anchor at state-owned CCTV network.

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