May
27
Is 100% Viewability Realistic? Doubtful
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Brands have been really bent out of shape since the report that came out towards the end of 2014 stating that less than half the ads presented on the web are being seen by actual people. Yes, the majority of digital ads are being screened by bots and spammers, the worst of the worst in terms of a digital audience.
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